Tuesday, December 8, 2009

Sapporo Ushers in a New Age of Brewing

It seems Sapporo knows what it’s doing when it comes to marketing. They’ve taken barley that spent time on the International Space Station, grown it, brewed it, and made….SPACE BEER!


Genius. Just plain genius. Similar in spirit but hopefully much less tragic than Budweiser’s ill-advised Nuclear Ale.

Wired Science: Barley + Space = Space Beer!

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