What Are You Made Of Indeed, Tiger?

I do my best to avoid celebrity gossip as much as possible, what with the brain-rotting inanity and all. That said, I can’t avoid sharing this one: on the back of a recent (November) newsmagazine, I spotted an ad of America’s newest celebrity philanderer (move over, Jon Gosselin):

Oh the sweet, hilarious irony of it all. “What are you made of” indeed. I expect sponsors are tripping over themselves to distance themselves from the Tiger. At least Gillette, another sponsor who builds their image on Tiger’s reputation, has two others to pick up the slack for his poisoned public image. Who were they again?

Shit.

Sapporo Ushers in a New Age of Brewing

It seems Sapporo knows what it’s doing when it comes to marketing. They’ve taken barley that spent time on the International Space Station, grown it, brewed it, and made….SPACE BEER!

Genius. Just plain genius. Similar in spirit but hopefully much less tragic than Budweiser’s ill-advised Nuclear Ale.

Wired Science: Barley + Space = Space Beer!